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Director of Marketing
Naples, Florida
This award-winning private developer has created some of the most prestigious and successful luxury residential communities in Southwest Florida. Their luxury properties span residential high-rise, single-family, multifamily, mixed-use, and hospitality developments catering to a discerning clientele. The company’s dynamic, entrepreneurial structure promotes collaboration and innovation, while supporting ongoing investment in talent and new developments. Their design focused culture is collaborative and passionate, providing an engaging balance with which to thrive professionally. Given the company’s long-term growth and success they are seeking a Director of Marketing to lead all digital marketing strategy and execution. 

Our client requires a Marketing Director who possesses in-depth, digital-first experience in luxury residential real estate for master planned communities. This role will oversee the marketing, branding and sales strategy for all residential development projects and select hospitality assets which serve and support the real estate projects. The Director of Marketing will service new and existing developments within the company’s pipeline, with an emphasis on pre-development planning, positioning, marketing, PR, and sales to bring projects to fruition. The ideal candidate will have both ad agency and in-house experience and must possess a background in market research, product marketing, and project development. Collaboration with external creative agencies and internal stakeholders across multiple disciplines will be a core focus of this role. The successful candidate should be a strategic thinker, creatively driven, solutions oriented, an excellent communicator, possess attention to detail, and understand efficient, effective, and flawless execution.

  • Oversee the marketing, branding, and sales strategy for luxury residential real estate developments and select hospitality assets. 
  • Develop segmentation, competitive analysis and market intelligence, prospecting, lead generation, product development, communications and budgets, and strategic planning. 
  • Identify the best marketing programs to achieve lead generation goals and drive sales for all various entities and associated business objectives.
  • Translate consumer insight and market analysis into a consistent strategic vision to maximize appeal of the brand and the project.
  • Set and guide strategies for all external marketing for various projects across all mediums (earned and paid) including web, print, advertising, social, video, photography, PR.
  • Develop and execute project marketing plans, programs, timelines, and budgets. Prioritize the projects that will add value and drive sales.
  • Continuously evaluate effectiveness of all existing marketing programs and make real-time adjustments and optimizations as needed.
  • Analyze and report on digital media and website metrics. Lead digital campaign ideation, creative strategy, targeting, segmentation, SEM, and on-site CMS.
  • Be responsible for all marketing deliverables and sales collateral, including but not limited to all branding, content and ad creation, media campaign planning and management, website designs and updates, signage, fact sheets, brochures, design catalogs, etc. 
  • Oversee the real estate marketing budget and maintain accurate accounting and forecasting.
  • Assemble an effective and expanded team internally and externally for marketing, design, branding, and sales. Work closely with external agencies as needed.
  • Effectively manage and communicate, as the primary point of contact, with internal resources and outside vendors. 
  • Implement new digital marketing strategies, software and technologies that will further efficiency in sales and customer service. 
  • Ability to adapt quickly, thrive in ambiguity, and think outside the box in creating cutting edge marketing strategies with digital-first mindset. 
  • Bachelor’s degree in Marketing, Communications or related discipline required, Master’s degree preferred.
  • 10-15 years of management-level marketing experience within the luxury residential real estate 
  • In-house and/or agency experience – a mixture of both preferred 
  • In-depth knowledge of digital marketing including SEO, email marketing, inbound/content marketing, website management, social and digital advertising, and digital-first content creation, including best practices
  • Proven track record for translating strategic direction into action-oriented plans and developing/implementing new processes.
  • Hands on experience in the creation and execution of profitable and cost-effective marketing plans, real time optimizations and associated reporting 
  • Skilled and experienced in all aspects of marketing communications: strategy, brand management, omni channel media planning and buying, the design and production of print/digital materials and publications, market research and analytics. 
  • Intelligent, well-organized, and creative thinker who is solution oriented. Strong quantitative and administrative skills with attention to detail.
  • Demonstrates sound judgement and creative problem-solving skills- able to make good decisions in a rapid pace and changing environment. 
  • Able to simultaneously manage multiple projects and switch between high-level, long-term strategies and ground-level short-term tasks effortlessly.
  • A self-starter, experience working autonomously.
  • Exceptional written, oral, interpersonal and presentation skills